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Media Education (English)

Media education allows people becoming media literate therefore capable to critically understand the media messages and productions.
Education strategies worldwide are promoting a connection between classroom learning and the real world bringing media contents into the classroom for analysis and assessment.
Media education incorporates production of media texts and critical thinking – interpreting, analyzing and assessing media – to help understanding an increasingly complex media world.
Media issues are complex and often controversial, the educator’s role is to facilitate the process of inquiry and dialogue. This role of the teacher as a facilitator in a student-centred learning process is not only the model for media education, it has also become an accepted new pedagogical strategy.
The course on Media Education has the aim to provide teachers and educators with the skills to use new media for the development of students' literacy skills (reading and writing) as well as students’ awareness in the use of new media.
The course also aims to make teachers and educators able to exploit the attractive potential that new media have on young generations in order to raise their attention and motivate them to rediscover the importance of education and to approach the flow and diffusion of information that new media spread, with the necessary critical skills.
The course is addressed to teachers of all subjects.
The learning outcomes for the teachers who will attend the course are the following.
- Didactic approaches for media teaching
- Methodological issues in media education
- Critical thinking through the exploitation of new media
- Evaluation and assessment of media skills
- Strategies of interpretation of today’s reality
- Sociology of digital media
- Visual literacy skills
- Design of Media based educational contents
- Media production skills
The course Media Education is organized in 5 modules:
Module 1) Media Education in the Knowledge Society
- A new role for teachers
- Supporting the students’ personal development
- The meaning of narration
- Strategies of interpretation of today’s reality
Module 2) Media Education and Didactics
- Educational strategies for media teaching
- Methods in media education
- Enhancing the students’ critical thinking skills through the exploitation of new media
- Teaching reading skills through the exploitation of new media
- Evaluation and assessment of media skills
Module 3) Sociology of digital media
Sociology of communication and sociology of media
Innovative digital communication
Expressing the students’ creativity through the social networks
Module 4) Visual Literacy
- Criteria to analyze and decode media products
- Visual grammar of photos, images and video
- Analysis of visual communication on different media sources
Module 5)  Design of Media based Educational Contents
- Script, screenplay and storyboard
- Mini photo lab
- Video production and video editing, tools and techniques
- Editorial activities
- Media Production laboratory
The course methodology is based on:
- Alternation and integration of theory and practices
- Group work activities
- Co-operative learning
- Non-formal learning methodologies
- Experiential learning methods.
The course programme is organized in 6 days, Monday to Saturday, 5 hours a day. Participants should arrive in Florence on Sunday and depart the following Sunday.
The classroom-based programme is integrated with cultural activities such as a guided walking tour of Florence city and social dinner. Detailed information will be provided about optional opportunities for cultural visits in Tuscany.
Two certificates will be issued at the end of course.
- A Participation Certificate providing detailed information about the programme carried out as well as the assessment of results achieved during the course.
- A Europass Mobility Certificate issued by the National Agencies for the Erasmus+ Programme certifying the skills and competencies acquired.
The language used in the course is English.
The course is held at Pixel site, in Florence (Italy).
Optional accommodation and subsistence packages are available on request.
For further information on the course, please contact:
Training Course Secretariat
Via Luigi Lanzi 12 - 50134 Firenze - Italy
Tel. +39-055-489700 - Fax. +39-055-4628873
e-mail: [email protected]


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Via Luigi Lanzi 12
50134 - Firenze
Tel. +39 055 48.97.00
Fax. +39 055 462.88.73
P.Iva. 05118710481

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