The European project entitled READy. Addressing Disparities in Reading and Writing Acquisition through Personalising Technologies: A Cognitive and Societal Perspective has been written and coordinated by the project applicant, University of Florence (IT), in cooperation with Pixel. The project was funded by the Erasmus+ Programme, Cooperation partnerships in School Education. The READy. project has the aim to aims to establish a transnational universities-school partnership to tackle reading and writing disadvantages throughout Europe, particularly in contexts with a high socio-cultural complexity.