The European project entitled Ethical AI: Educate and Innovate - Shaping the University Future with Responsible Artificial Intelligence has been written and coordinated by the project applicant, University of Costa Rica, in cooperation with Pixel. The project was funded by the Erasmus+ Programme, Capacity Building in the field of Higher Education. The Ethical AI project aims at designing an ethical standard for the use of Artificial Intelligence in university education, promoting responsible practices, generating guidelines, and proposing sustainable policies for the ethical and effective utilization of AI in the educational field.